Developing a digital strategy is no easy feat. You need to be able to understand your consumer, your competitors and how to maximize your advertising spend – here’s where analytics come into play. Too often companies design their strategy simply around their own internal goals. The truth is, in order to develop the proper digital marketing campaign, companies need to understand the digital landscape of their industry and what their competitors are up too.
With that being said, here at the most important factors to consider when analyzing your competitors.
KEY FACTORS TO CONSIDER
Device – What devices is your traffic coming from? Is it 90% mobile and 10% desktop? If so, your first needs to be designed for a mobile first approach. This means that when developing your site, you need to have a deep understanding how users will visit your site.
Traffic Overview – Are you in an industry where e-mail marketing works or are industry where Google Ads (AdWords) dominates? Understanding the users in your industry is absolutely crucial to beating you your competitors. Another component of website analytics is backlinking. Backlinking is when other sites post and link back towards your domain. Being able to analyze your competitors backlinks will give your the edge your company needs.
Which social media platform(s) works best for your business? Are you looking to targeting individuals based off criteria in their professional career. perhaps LinkedIn is your best bet! Or are you looking to target a wider demographic of people and build brand awareness, perhaps Facebook is better suited for your needs. It is important to know your objectives and then be able to differentiate the advantages and disadvantages of each social media platform.
Keyword Ranking – what keywords is your company ranking for? Are they simply keywords with your companies name in it or are they more broad searches? Knowing which keywords to target based on competition and volume will be the basis of all great digital marketing campaigns.
Now you know how analytics can help your business. If you need help taking the next step, do not hesitate to reach out!